digital media become more mature, research studies from around the
world are exploring a variety of digital revenue sources, and
uncovering patterns of digital user behaviour.
The World Association of Newspapers Shaping the Future of the Newspaper programme (SFN) continues to examine the ever-changing digital media landscape and the various ways newspaper companies can exploit emerging trends.
World Digital Media Trends 2008 (WDMT) includes highlights from more than 70 major digital media studies from such leading research companies as PriceWaterHouseCoopers, the Interactive Advertising Bureau, the Online Publishers Association, Zenith Optimedia, Forrester Research, Jupiter Research, Nielsen Online and many more.
The research in WDMT captures the revenue and usage trends and shows that internet and mobile revenues are growing at double- and triple-digit rates worldwide and that digital consumers usage patterns are fragmenting rapidly.
brings the major digital media studies into a single publication to
provide a digital compass for the world's media strategists. This
report will assist them to discover the tremendous opportunity of
digital media. Among the topics addressed:
--The multiple-media advertising landscape with current and projected statistics;
--Developments in advertising spending across media;
--Current digital media usage trends from a variety of regions and demographics for mobile and internet;
--Digital media's impact on the newspaper industry;
--Case studies about how innovative media companies have exploited the upward revenue and usage trends.